Rational Dog Training
This site is a 'sister' site to DogStar Training Systems.
The main purpose here is to offer articles, resources, and sources
of referral for people wanting to learn more about their dog(s).

 
 

 
 
 
 
(NEW) Mackin, Chad
 
 




 
  

Chad Mackin
A Plus Dog Obedience

Chad Mackin has been training dogs professionally since 1993. He has spent most of his career trying to find ways to improve the communication between the dog and the dog's owner. He believes that the key to a better behaved and obedient dog is building a proper relationship built on trust and communication.
 
He is currently manager of A+ Dog Obedience in Webster Texas (just Southeast or Houston) where he works with dogs of all ages, breeds and temperaments.
 
 His website is:
A+ Dog Obedience
 
 
 

 Relationship: The Hidden Motivator (NEW)
By: Chad Mackin
Copyright  © 2004 Chad Mackin

The moment we start teaching the dog we are presented with a problem.  How do we get the dog interested in learning what we are going to teach?  The fact is that the dog will not learn unless he is motivated to learn.   In a sense the first “command” that our dogs must respond to is “learn this”.  Think about it.  In order for a dog to learn, he must put forth some effort.   It may require a minor effort, or a great effort, but anyone who has spent enough time on the end of the leash will tell you that some dogs simply want to learn and others couldn’t care less.  Dogs that are characterized as stubborn, dumb, or hardheaded are often simply not motivated to learn what they are being taught.

So the first question we must ask ourselves is, “How do I get my dog interested in what I am going to teach?”  Most people rely on using outside (extrinsic) reinforcers to motivate the dog, such as giving the dog a treat, or a pat on the head, or using some type of negative “punishment”.   All effective training involves these extrinsic motivators and they are certainly valuable tools.  However, it is my opinion that these motivators are largely misunderstood.  As a result their potential is rarely realized.  Worse, improper use of extrinsic motivators can contribute to certain behavior problems and even long-term emotional disorders.

The common understanding of extrinsic motivators is that the dog learns in an effort to earn the reward, avoid the correction, or earn the reward while avoiding the correction.  In other words, the dog’s primary motivator is the reward or the avoidance of the correction.  I disagree with this assumption.

Alfie Kohn questioned the value of extrinsic motivators in his book “Punished by Rewards”.  For example he states, “Few readers will be shocked by the news that extrinsic motivators are a poor substitute for genuine interest in what one is doing.”  This, by itself, should be enough cause to reexamine our thoughts regarding motivation, but there is more.  Kohn goes on to say “What is more likely to be far more disturbing is the further point that rewards, like punishments, actually undermine the intrinsic motivation that promotes optimal performance.”  This statement might sound absurd at first, but if you think about it you will begin to see the logic.  As Kohn explains “…anything presented as a prerequisite for something else – that is, as a means toward some other end – comes to be less desirable.  ‘Do this and you’ll get that’ automatically devalues the ‘this.’”

Kohn’s words present us with a problem.  We can readily see that proper reinforcement does seem to create more interest in learning, but we also know that just the opposite should be true.  If we make the sit command nothing more than a method to earn a reward, we devalue the sit command.  It becomes a means to an end for the dog.  Likewise if we make it simply a way to avoid a correction, the word “sit” will automatically become a source of stress for the dog.  Yet we see dogs enthusiastically sit when told to do so under all sorts of reinforcement methods.  So what is happening?

The answer lies in the most powerful motivator we, as trainers, have at our disposal: relationship.  The dog has an ongoing interest in his relationship with us.  A scratch on the head, a treat, or a judicious leash correction becomes a sign of the state of that relationship.   The reward is not the motivation.  It is a message.   The reward lets the dog know that you are pleased with him. Now, I don’t for a minute wish to suggest dogs just want to please.  I have spent too many years with a leash in my hand to buy into that myth.  If the relationship is properly structured however, the dog does have an ongoing interest in maintaining the quality of that relationship.

The dog wants to learn because he likes you.  He enjoys interacting with you because you are his pack mate and leader.  Dogs are fundamentally relationship driven.  In the best dog training the dog does not view the commands as a means to an end.  They are not a way to earn a reward or a way to avoid a correction.  They are part of a valuable interaction.  The relationship represented by the interaction between handler and dog is the reward.  Praise, food, and leash corrections are ways that we signal the status of the relationship with the dog.

Consider the exercise of the “sit restraint” as presented in “The Art of Raising a Puppy”.  The handler sits on the floor with the dog in front of him and places the dog in a sit position.  The handler then tells the dog to stay.  At this time the dog does not know the meaning of the word stay, but he will soon learn. The handler will talk to the dog in a soothing voice while calmly petting him.   Every time the dog gets up, the handler changes his voice to a less friendly tone and says “no.”  He then physically places the dog back in the sit position.  There is no physical correction, no unpleasantness, nothing to convince the dog to stay except for the kind words and pleasing touch of the handler.  The dog does learn to stay, usually in a few minutes.

Let us look at this technique in terms of motivation.  Why does the dog want to learn what we are teaching?  Some might suggest that the dog wants the physical praise, that he is enjoying the attention.  I am sure this is true, but I am also sure this is not the primary motivator.  It is not hard to demonstrate this.  The reason we have to stop the “reward” of praise and petting is precisely because the dog is trying to get away from us.  To suggest that he would rather get the praise than go away when he obviously is trying to go away is contradictory.  We simply cannot conclude that the dog stays only because he wants to continue the praise and affection.  We have to accept that there is something else at work.  Likewise, we cannot conclude that the threat of physical punishment is the motivator either.  The answer lies elsewhere. 

If we look at the praise and the affection (and the cessation thereof) as signals of the condition of an ongoing relationship, the puppy’s response makes perfect sense.  When we stop the praise and affection and we change our tone of voice, we communicate to the dog that the state of the relationship is changing for the worse.  We then put the dog back where he was and resume the praise and petting letting him know that everything has been set right again.  It is this relationship that motivates the dog.  He will do what he pleases so long as the relationship remains unchanged.

For the most part, the relationship is the base for dog's natural motivation to learn.  Regardless of what the owner understands about this process, the dog is always seeking to improve the relationship, unless we inadvertently program him otherwise.

All dogs have three common desires, and these drives are the basis for most reinforcement.  If we are to understand our options for motivating our dogs and why our choices are so important, we need to understand the basic drives that are shared by all dogs.

  The Drives that Drive the Dog

  • Food drive
  • Comfort drive
  • Pack drive

Food drive:  In the wild, dogs live a largely scavenger existence.  They hunt and they forage, but are always, to some extent, at the mercy of their environment.  They are very motivated by food.  Food-based reinforcements rely on this drive for their success.  So long as a dog is hungry, food will keep his attention.  The food drive rarely shuts off; even when full, a dog often will keep scarfing treats.  Food has proven to be a very valuable motivator and is extraordinarily popular, but many trainers discourage its use for various reasons.  The most common reason is that they see food reward as akin to bribery.  There is no small amount of truth to this view either.  Food reward is quite probably the most abused form of motivation available.  I often see clients whose dogs refuse to work until they see the treat.

However, using food reward does not cause this problem; using food reward inappropriately or incorrectly causes it.   Food rewards have their place in responsible dog training.  Like anything else, the fact that they can be misused does not mean that all uses constitute misuse. 

Comfort Drive: I used to call this the avoidance drive, but comfort drive more accurately describes its function.  The comfort drive is the drive that causes the dog to seek the most comfortable existence.  It is this drive that compels him to seek shelter against the elements.  It is also the drive that compels him to avoid pain and discomfort.  Any attempt to “punish” a dog is an appeal to the dog’s comfort drive.  “If you want to avoid this, then you had better. . . .”

Misuse of discomfort in an attempt to teach a dog to mind, however, is a common abuse, so much so that some trainers have denounced the concept of physically correcting a dog as barbaric and useless.  The problem with this attitude is that anyone who has watched dogs interact for any length of time knows that dogs physically correct each other.  It is part of their dynamic and, as such, we should recognize it as having a place in responsible training.

Why should we limit our shared vocabulary because the idea of physical correction offends our sensibilities?  While leash corrections similarly target the dog’s comfort drive, strictly speaking they are not punitive and usually are a useful training tool.  Of course all corrections should be calibrated for the particular dog in question.  If the correction is too harsh, the dog will be confused and/or fearful and the learning process will stop.  The point at which correction becomes “too much” will differ for each dog.

Pack Drive:  This is, in my opinion, the universal drive.  Pack drive refers to the dog’s desire to remain in good standing within the group.  The pack drive is fundamentally tied to the other two drives and a hierarchal relationship exists among them. 

The comfort drive cannot be satisfied unless the food drive is satisfied; one cannot be hungry and entirely comfortable at the same time.  So, it could be said that the comfort drive is partially satisfied by the food drive.

However, because of the teamwork essential to acquiring food by hunting and scavenging dog packs, the food drive likely will not be satisfied outside of the pack.  Given this, the pack drive also can be viewed as developing from the food drive – which is an outgrowth of the comfort drive.

Logical progression then may lead one to believe that the comfort drive is the all-encompassing drive, forcing the dog into a pack so food may be sought through strategies available only within a pack structure.  That would not be entirely correct.  Because of the dog’s emotional makeup, he will not be comfortable, no matter how well fed and protected against the elements, if he is with a poorly structured pack. 

The pack drive is so strong that the comfort drive must seek to fulfill it, even before it fulfills the food drive.  Neither the comfort drive nor the food drive can be fully satisfied outside of the pack relationship.  Once more we see that everything ties back to relationship. 

We can, and should, utilize all three drives when they are appropriate, but the food drive and comfort drive always should be viewed in terms of pack drive.  This is how the dog naturally frames them anyway.

Building it Bigger, or Tearing it Down?

One thing we must always be aware of as we train our dogs is the “build it bigger” effect.  Whichever drive or drives we use to motivate the dog will, by that process, become stronger.  Think of it like exercise: The more you exercise a muscle, the bigger and stronger it becomes.  This is the same for all skills and even fundamental drives.

A man who habitually eats too much will end up with a more voracious appetite than someone who can only afford one meal a day.  When we focus the dog’s attention on gathering food, for example, we condition him to go to extreme measures to get food.   Trainers who use food as their primary motivator can readily attest to the results.

The more food is used, the more the dog focuses on food.  If we are not careful we can unnaturally inflate his food-gathering instinct, possibly giving it precedence over his pack drive and even his comfort drive.  Such dogs are being inadvertently (let us hope) conditioned to seek food above everything else.  They often become annoyingly insistent, constantly nudging those around them in an effort to get more food.  It is not unreasonable to expect that these dogs will readily dump trashcans and climb on counters to get food.

The same thing can happen if we over-emphasize the comfort drive and diminish the pack drive.  In such cases, we get a dog that sees pack interaction as a potential danger and withdraws from it.   The dog should find comfort in the pack, even if he is physically in pain, even if the pack is causing the pain.  A dog with a strong pack drive will accept reasonable corrections without running away.   However, this may change if the dog is over-corrected or corrected inappropriately and unpredictably.

The comfort drive may become more powerful than the pack drive.  Such a dog might become withdrawn and resistant to handling, and may seek to fulfill his comfort drive outside the confines of the pack.  In this effort the dog will fail.  His internal programming will not allow him to be satisfied outside of the group.  Such a dog must learn to trust his pack, or he will forever fall short of his potential.

Likewise, if we concentrate on exercising the dog’s pack drive, we will be able to put the “build it bigger” effect to good use.  The dog will increasingly crave those rewards and avoid those corrections, not because of the food drive and the comfort drive, but because of the pack drive.   This will have the result of building all the drives at once, and they will be built in the proper context and proportion.  This will give us a better, happier and more responsive dog.

Fully Functioning Motivation

Most people are not aware of the vital role relationship plays in the motivation and learning process, and therefore either don't consider it all or take it for granted.  They get married to a reinforcement process without truly considering the motivation that makes the reinforcement work.

As Kohn pointed out, nothing replaces genuine interest in an activity.  In the relationship-based model, the activity of interest is the conversation between handler and dog.  The dog is motivated to learn and respond, not because he fears the correction or craves a scratch or a treat, but because he avoids what the correction signifies and craves what the reward represents.  It is all about relationship.

Throughout the training process we should encourage, enhance and clarify this relationship.  The commands, the corrections, the rewards should all be seen as tools to accomplish this.  If the dog has a genuine interest in interacting with us and a genuine interest in maintaining the relationship, he will be ready to learn, ready to comply, and will genuinely enjoy the training process.  This will become a self-perpetuating cycle.

The more time we spend engaged in activity with our dog, the more interested he will be in the process.   The more interested he is in the process, the easier and more enjoyable it will be for us to train him.   The more enjoyable it is for us to train him, the more time we will spend training him, which, as stated before, will make him even more interested in the process.   There is a catch, however.  In order for this to work we must keep the process interesting for him.  If the training becomes boring, the dog will begin to lose interest, and that will strain the relationship and make it harder to teach him.

You see, maintaining the relationship is a two-way street.  It is not merely about our getting out of the dog what we expect or want.  We must provide the dog with a reason to want to be with us.  Again, that reason should not be something that we sporadically interject into the relationship such as a treat or a pat on the head.   A dog that is not mentally engaged in the training process will become bored, stop working for rewards, and, to some extent will begin to ignore corrections.  You may not see the dog refuse to respond but you will, at the very least, see less enthusiastic responses.

Some might say, “It doesn’t matter if they are bored, they must learn to obey whether they want to or not.”  There is a certain truth to that statement, and a certain absurdity.  A dog will never do anything he doesn’t want to do, unless he is physically forced to, and in that case he isn’t really doing it.  Still, the point is well made.  Boredom is not an excuse for disobedience, nor is excitement or distraction.  However, excessive boredom will have a detrimental effect on a dog’s approach to the training process.  I don’t suppose a dog has to enjoy a training session in order to learn, but remember what we established early on: “There is no substitute for a genuine interest in what one is doing.” 

We must maintain an enthusiasm for the process.  We can do this by adding new elements, or new commands interlaced with the familiar ones.  We can combine commands into patterns of behavior that can be performed on cue.  We can work in new environments.  There are all sorts of things that we can do to keep dog’s interest.  Treats will not keep the dog’s interest, and neither will incessant corrections.  These things might get his attention, but not his interest.  There is a difference.

Training is a conversation, not a lecture.  It involves a form of listening as well as speaking.   When handling a dog we must speak with our whole body, not just our mouth.  We must recognize that the dog is speaking to us with his entire body.  By paying attention to what we are doing and to what the dog is doing, we will begin to pick up on his signals and recognize how our signals affect him.   This ability will aid us in all interactions, not merely the moments of training.  Relationships are built on trust.  Trust is built on communication.   Without real communication, we have no real trust.  Without real trust, we have no real relationship.

Our relationship exists outside of, as well as within, the training sessions.  While our communication may be more methodical during formal training sessions, our relationship should not change between formal sessions and mundane interaction.  Whatever strides we make during formal sessions should carry over into all aspects of daily life.  Likewise, progress made during daily interactions should directly affect our training sessions.

Early on, I suggested that rewards and consequences were merely symbols that communicated something more vital to the dog.  I said that they were indicators of the state of the ongoing relationship.  Anytime we train, we emphasize and amplify at least one of those basic drives.  As trainers we must determine which drive will produce the best long-term results.  For my money, the clear answer is pack drive.

In the weeks, and years to come, as you approach your dog for training, I want you always be thinking in these terms:  “Am I building trust and leadership or am I tearing it down?”

I would like to thank Roger Hild for inspiring this article.  He provided the quotes from Alphie Kohn that prompted me to solidify the things that had been kicking around in my head for some time.  All Kohn quotations are the fruit of Roger’s research, he was gracious enough to allow me to benefit from his hard work and for that I am very grateful.

I would also like to thank Maryna Ozuna for her invaluable help and encouragement in creating this document.

References:
Kohn, Alfie. Punished by Rewards. New York: Houghton Mifflin, 1993.
The Monks of New Skete. Boston, New York, London: Little, Brown and Company, 1991.


Thinking of Buying a Puppy for Christmas?

By Chad Mackin,
Manager: A+ Dog Obedience
Copyright 2004 Chad Mackin

 

The classic image of a puppy sitting under a tree on Christmas morning with a big red bow around his neck is an image that seems like a slice right out of Norman Rockwell’s America.  Sadly, this heartwarming scene often loses its luster in the days and weeks after Christmas.

 

As kids go back to school and parents go back to work, the pup that has been the center of attention can become frightened, frustrated, and downright destructive when left alone for long periods of time.  Owners trying to protect their houses may try locking the dog in bathrooms, or in the back yard.  Often, this only increases the dog’s stress about being left alone. This stress may affect the dog’s behavior not only when he is left alone, but also when he is with the family.  Sometimes the dog becomes overbearing in his attempts to get affection, or he may become destructive even when people are around, other pups may simply withdraw and respond poorly to the family members.  Soon that cute puppy from Christmas morning is becoming a not so adorable dog: a dog that is still the center of attention, but not a welcome one! 

 

Professional obedience instructors and behavioral consultants are very familiar with the above story and the many variations of it.  The sometimes-tragic consequences can be found in the case files of dog professionals everywhere.  Certainly they are imprinted on the hearts of us all.

 

If you wish to purchase a puppy as that perfect gift for a loved one, here are some general guidelines that may help your pup remain a lovable family member long after the Yuletide season has ended.

 

1)     Be familiar with the basics of puppy behavior and housetraining.

2)     Don’t buy on impulse.  There are several places to get puppies; they are not all the same.  You may want to consider shelters, breeders, and rescue organizations.  Most obedience trainers will be happy to assist you in determining what breed or breeds will be best suited for you.  They can also help you determine where to look for the ideal dog. 

3)     Make sure you are aware of the time commitment your puppy is going to need, be realistic about your time limitations.  If you are buying a puppy for a child to ‘teach him some responsibility’ be aware that you will probably end up doing most of the work.  Regardless of your child’s maturity level, in the end, it will be YOUR responsibility to make sure the puppy’s needs are met.

4)     Be aware of the financial responsibilities associated with owning a dog, including medical expenses and registering with the city, as well as homeowner’s and renter’s insurance costs. 

5)     Pick a vet before buying the pup. Find one that you can trust and stick with him or her.  One of the first things you need to do when you get a pup is take it to the vet for a full exam (be sure that your breeder/shelter will take the pup back if any health problems are found).  I recommend taking the puppy to the vet straight from the breeder even before going home.  If you are buying from a breeder, be sure to get a complete medical history of the puppy.  Also be aware that even if your breeder gives puppy vaccinations themselves many vets will insist on giving those vaccinations again. 

6)     Bring the puppy home either a few days before Christmas or a day or so after.  The stress of leaving the breeder may be very difficult for the puppy to deal with.  It is better to bring the pup into a quiet and peaceful house.  The excitement of Christmas morning may be too much for your new pup.  If the pup is for a child I would suggest getting the pup sometime after Christmas.  On Christmas morning some basic puppy supplies could be left under the tree (leash, collar, dog bowls, brush etc) along with an age appropriate book about puppy raising and a note saying that the puppy is on its way.  Then, when things have calmed down, the entire family can go to get the puppy together.

7)     Never make a puppy a ‘surprise’ gift.  Make sure the person you are buying for actually wants a puppy and has considered all the obligations of puppy ownership. 

 

These steps are very limited in scope. There are entire books written on the subject of puppy development.  We have merely addressed some of the most common mistakes made by Christmas puppy purchasers.  For further information about bringing a puppy home and general puppy care I recommend The Art of Raising a Puppy by The Monks of New Skete (1991; Little, Brown & Co.)

 

Also remember that most obedience trainers will be more than happy to answer your questions about selecting a puppy and introducing him to his new home.  Keep in mind as you shop for your Christmas puppy that this dog may be with you for 15 years or more. Choosing the right dog from the beginning will save you (and the puppy) a great deal of heartache & stress.

 


 

ON BECOMING A DOG TRAINER
By CHAD MACKIN
Copyright  © 2004

In most states, it is very easy to become a dog trainer. All it takes is a handful of business cards and a few dogs to train. Becoming a good dog trainer is a bit more difficult. Let’s assume that you are not going to be happy simply taking people’s money for a questionable product. Let’s assume that you want to be a true professional and give people something of value for their money. In that case, you first need to arm yourself with information.

 

So how do you begin? The two most common ways to get into the business are to apprentice with an experienced trainer or to attend a dog-training academy. However, it is possible to gain knowledge and experience by attending seminars and reading books while working with a wide variety of dogs. Perhaps the best way is to go to a school (such as IACP sponsors National K-9 and Triple Crown) and then apprentice with an experienced trainer while attending seminars and reading books.

 

One thing I would not recommend is to try to learn the art of dog training from books and videos alone. There are so many vastly different ideas about how dogs should be handled and trained that after reading a half a dozen books, you will probably be so full of conflicting “facts” that you won’t know which way to turn.

 

Schools can range in duration from a week, to twelve weeks depending on where you go and what you study. These schools should give you a good overview of many different training techniques and philosophies allowing you to find what styles of training work for you. Many trainers strike out on their own immediately after graduating from a school and do quite well. There are certain advantages to going to a good dog training school. To begin with you get the benefit of learning from different instructors who have different personalities and training styles. This allows you to be exposed to a wide variety of ideas over a short period of time in a hands-on environment. This will give you the ability to compare and contrast different training techniques on an experiential rather than theoretical level.

 

Schools also often offer help in securing a position with an established training company as well as a network for support and advice if you end up with a tough case that you can’t quite get a handle on.


Finally, there is a certain degree of credibility that is added to your bio if you have graduated from a recognized school for dog trainers.
Many people cannot go to a school, geographical or financial considerations prohibit it. For these people apprenticing under a skilled and experienced trainer is a great way to break into the business.

 

Working as an apprentice you may get to learn some things that you wouldn’t learn in schools. For example, one of the most crucial skills a dog trainer needs to be successful is the ability to communicate ideas to a client. Sometimes complex behavioral principles have to be conveyed in a clear manner to a person who is frustrated, angry and at their wit’s end. There is an art to this and not everyone can do it well. Being able to work with someone who can do this well will prove to be invaluable in years to come.

 

Also you will get “real world” experience with the day-to-day operation of a successful dog training business. This will include not only aspects of training, but also marketing, public relations and customer service. Issues such as taxation (is training taxable in your state), liabilities, and debt collection are all part of running a successful dog training business, working as an apprentice can give you the opportunity to become familiar with them as well as the actual work of training dogs.

 

Finally, perhaps most importantly, as an apprentice, you have the opportunity to develop a client base before you strike out on your own. Even if you sign a non-compete contract, you will probably work within 30 miles of the company you apprenticed to. This will probably mean that the clients you worked with while an apprentice will be willing and able to act as references and perhaps refer you to potential clients.

 

One potential drawback to apprenticeship is long hours of hard-work often performing menial tasks. But that hard, menial work is part of that real-world experience of running a dog training business, so even if you end up doing more than your fair share, you will be well served in doing it, no matter how unpleasant it seems.

 

Some apprenticeships carry with a specific course of study, but most seem to be a “working education”. This means that you may not have the exposure to certain behavioral problems that you might in a school. Your curriculum will be dictated by the variety of dogs coming in for training.

 

The variety of instructors will be smaller in an apprenticeship program than in a school, which means you will probably be exposed to fewer methodologies and styles of training. If your personality doesn’t match with the personality of your instructor you will not likely learn much worth keeping.

 

Whichever way you decide to go, learning about dogs and how to positively affect their behavior is the first step. Once you have achieved the confidence and skill necessary to train dogs, there are other things you must look into. Your first step should be to find a good accountant. A good accountant can direct to what you need to do to establish a business in your state or community and can discuss with you your various options for a business entity. If you need legal work done (such as incorporating), your accountant can probably refer you to a business attorney who is experienced in that sort of work. Your accountant can also direct to what you need to get your tax number. Many accountants also offer training in business software such as Quick Books ™.

 

You will also need to become insured and/or bonded, as your state requires. Once more your accountant or attorney should be able to help you determine what kind of coverage you need and how much. Finding insurance can be tricky. By pooling resources, trade organizations such as the IACP can offer insurance through quality carriers who are sensitive to the needs of dog professionals.

 

Your insurance needs may vary depending on what type of training you do. Do you do group, private, board and train, or all three. Each one presents different legal liabilities and insurance needs. Are you going to handle aggressive dogs? Are you going to conduct lessons in public or on private property? Will you transport dogs in your own vehicle?

The most common way trainers start is to do in home private lessons, or arrange to meet clients in public areas such as parks or town squares. Some trainers will also have their clients meet them at their homes. These are very inexpensive way to begin. All you need is some business cards, a vehicle, training equipment for your own use and a knack for marketing. Yellow page ads are a must, but unless you time your start well, you will probably have to wait for the next printing to get your ad in.

 

Working in public offers many advantages. Perhaps the most valuable is exposure. Working in public gives you instant free advertising. If people walking by see you handling a dog in a manner that is effective, humane, and enjoyable, they will take notice. However, if you are clumsy with the leash, or prone to impatient fits of temper, you will not only fail to inspire trust, you will probably start some bad press for yourself. Working in public is a two-edged sword. You had better be good if that is the way you do it. Be sure to check with local governments or the parks department to find out if you need special permits to practice a commercial enterprise on public property. This will vary widely from city to city, so be sure to check for each park or public place you train at. Working in your client’s yard or apartment complex will provide you less exposure in terms of advertising, but it will also shield you from potential bad publicity if you get caught off-guard by a dog and have a less than graceful moment.

 

Another, more complicated way to start is to build a storefront where you can do all your training. This is a very complex proposition. It will usually require more start-up capital than most up-and-coming dog trainers have readily available. This means that you will need to find investors. Finding investors will require a prepared business plan. If you don’t know how to make one of these, once again call upon your accountant to provide a referral to someone who can help you do it.

 

Renting a storefront is another way to begin, but be aware that when you rent, you are at the mercy of your landlord. You may spend years building a reputation and getting your location know only to have your rent raised above what you can afford, or simply not renewed.

 

Finally, you will want to consider belonging to a professional organization such as The International Association of Canine Professionals. Professional organizations can provide opportunities for continuing education, networking, and peer support and advice. They allow you to tap into the experience of trainers from all over the world. In addition they can help you obtain insurance for your business at an affordable rate and offer certifications that you can list on your promotional material.

 

But professional organizations serve a more important function. They look out for those who earn their livings working with dogs. They watch for potentially prohibitive legislation and mobilize their members to contact the appropriate persons to voice their opinions and hopefully prevent harmful legislation from being passed. These organizations are working for every dog professional and for that reason should be supported.

 

However, you begin, be prepared for a lot of effort over a long period of time. There are a lot of ways to earn a lot of money with very little effort. Dog training is not one of them. Each year at least five new dog trainers place an ad in my local yellow pages. Few of them show up in the next book. In other words, according my own unscientific study, most dog training businesses fail in the first year. On the other hand, many trainers make themselves a handsome living. In the middle are a whole bunch of good dog trainers who manage to feed themselves and put a little aside to boot. As a rule, dog training won’t make you rich, that is if you measure wealth in terms dollars and cents. It can easily, if you do it right, provide for your basic needs and then some. However, if you measure wealth in terms of doing something worthwhile and enriching the lives of dogs and people, dog training can make you as rich as Croesus.